Bringing visions to life one CMS page at a time.
Clients: Honda, Acura
Collaborating with Digital Producers, Art Directors, Copywriters, Production Artists, and more, I worked in Sitecore CMS to build out vehicle landing pages, non vehicle landing pages (pages designed to drive traffic to the landing page), shop pages (a personalized experience of the landing page), and conquesting pages (pages that compared our vehicle to other brand models)
Accord Family, Awards, Civic Family, Future Cars, Rugged, Shopping Tools, Sensing, Sitemap, Vehicle Electrification, Vehicles
Honda Dealers
From Chicagoland to Savannahlowcountry, the Honda Dealers page is a replica of the shop version of the Honda vehicle.
I used a wizard in the desktop view of Sitecore to download content from Honda Autos and install it into Honda Dealers. The work was then cloned and deployed to over 50 associations.
Honda Information Center
Honda Information Center has all the information you need to understand your vehicle inside and out!
Responsible for updating the Feature Guide and Dealer portions for MY22-MY23 vehicles, click here to view a sample in action!
Please note that the Dealer portion cannot be accessed to external users without a login.
Non-VLP
VLP
Bringing visions to life one carefully placed word at a time.
EMAIL MARKETING
Built using Graduway, AHLEFConnect was a blend of LinkedIn and Facebook, and used to connect alumni to the Foundation/Association, each other, and influential figures within the hospitality industry. Launched a few months after my start, I was responsible for crafting newsletter type email blasts and scheduling them in the app.
Note: AHLEFConnect is no longer active. As such, the images used to put together the newsletter are no longer visible. I’ve recreated a sample of how the email would have looked like if still hosted by Graduway.
Email Sample #1
Hi:
You have been selected!
You are part of a small group of previous scholarship recipients that we are “soft-launching” AHLEF Connect www.ahlefconnect.com to, which is our new and exciting networking platform for alumni of the American Hotel & Lodging Educational Foundation’s scholarship and training programs.
As an AHLEF alumni, we want to give you the tools and resources to launch a long and successful career in our great industry. AHLEF Connect enables you to:
• Connect - Find fellow AHLEF scholarship recipient alumni to build your network.
• Give Back – Introduce, employ and be a mentor to AHLEF's graduating seniors and rising stars.
• Expand – Leverage your professional network to get introduced to people you should know.
• Get Ahead – Advance your career through inside connections working in top hotel companies and receive access to exclusive opportunities.
• Find Career Opportunities – Get access to the best jobs across the country with a hospitality specific job board.
These opportunities are literally one click away. As a small group of alumni to preview this multi-functional platform, we hope that you will take a few minutes to connect and share your feedback! Your feedback is essential to our success!
We are continually asked by our donors for a directory of our recipients, who represent the best and brightest in hospitality around the country. What better way to move up the career ladder quickly than allowing us to spotlight your achievements and promote you directly to top-level industry executives!
We hope that you are just as excited about this new platform as we are and look forward to hearing from you soon. Please feel free to post comments on the site or email to ahlef@ahlef.org.
From all of us at AHLEF.
CLICK EACH SCREENGRAB TO READ!
Email Sample #2
Hi,
We are pleased to invite you to join AHLEF Connect – the official networking platform for American Hotel & Lodging Educational Foundation scholarship recipient alumni.
AHLEF has launched this platform to help keep your career on track and promote you as future leaders of the hospitality industry. AHLEF Connect enables you to:
Connect - Find fellow AHLEF scholarship recipient alumni to build your network.
Give back – Introduce, employ and be a mentor to AHLEF's graduating seniors and raising stars.
Expand – Leverage your professional network to get introduced to people you should know.
Get ahead – Advance your career through inside connections working in top hotel companies and access to exclusive opportunities.
We are continually asked by our donors for a directory of our scholarship recipients, which represent the best and brightest around the country. What better way to move up the career ladder quickly than allowing us to spotlight your achievements and promote you directly to top-level industry executives!
This is one simple way you can give back. You can sign up in less than two minutes by importing your Linkedin or Facebook profile. The information you provide will be used to update AHLEF’s records and allow us to present important statistics regarding the career progress of our recipients. Even if you are not employed in the hospitality industry, we want to hear from you.
In the last 10 years AHLEF has awarded $6 million in scholarships to 3,500 hospitality students. This year, we are stepping up our game by increasing disbursements by more than 50% which will total $1.3 million! As you can see, our network will be growing exponentially and we want to be sure that you are a part of it!
Join now at ahlefconnect.com.
Kind Regards,
The AHLEF Connect Team
PRESS RELEASES
SOCIAL MEDIA
In conjunction with the Communications Manager, wrote and developed content for Facebook, LinkedIn, Instagram, Twitter, and AHLEFConnect.
